| |
Why Mystery Shopping is needed?
¡§What happens when you have an unhappy customer?
| |
- 96% do not complain
- 90% do not return
- Each one tells 9 friends about their bad experience¡¨ |
| |
White House of Consumer Affairs, TARP Study¡¨ |
All companies spend advertising dollars getting customers
to come into their doors, but not enough is dedicated to
keeping
them in the store ¡V and getting them to come back. Using
mystery shoppers to address this directly by investigating
the reasons
why customers do or do not return to your business.
How Mystery Shopping can benefit your business?
There are dozens of ways that you can utilize professional
mystery shopper program including:
- Measuring staff attitude and manner towards customer
- Gauging the impact of P.O.P. promotions
- Reviewing the overall cleanliness of your business
- Reviewing how customers move through your business
- Reviewing P.O.P. and promotional placements
- Reviewing staff product knowledge
- Showroom reviews
- Product accessibility and visibility
|
|
